As of July 2023, China's so called "loneliest city" is often considered to be Qinghe County in Xinjiang.
If there is a surge in tourism revenue and the number of visitors in 2024 in such areas, it could be due to several factors:
1. Infrastructure improvement
Transportation
With the continuous improvement of transportation networks, it has become more convenient for tourists to reach these once relatively remote areas. For example, the expansion of airports and the increase in flight routes, or the improvement of highway conditions, make the journey shorter and more comfortable.
Accommodation and service facilities
The development of more high quality hotels, guesthouses, and catering facilities can better meet the needs of tourists. Tourists no longer have to worry about basic living conditions during their travels, which significantly enhances the region's attractiveness.
2. Tourism promotion
Online promotion
Through the Internet and social media platforms, the unique natural scenery, ethnic culture, and special tourism projects in these areas are widely publicized. Beautiful pictures and interesting travelogues of Qinghe's vast grasslands, unique deserts, and traditional Kazakh culture attract a large number of potential tourists at home and abroad.
Cooperative promotion
Cooperation with travel agencies at home and abroad, participation in international and domestic tourism exhibitions, and the introduction of preferential tourism policies can also effectively increase the popularity of the destination.
3. Tourism product innovation
Cultural experience tourism
The development of in depth cultural experience projects, such as allowing tourists to participate in Kazakh traditional festivals, learn traditional handicrafts, and experience nomadic life, can attract tourists who are interested in ethnic culture.
Adventure tourism
For those who like adventure, the development of desert cross country, mountain climbing, and exploration tourism projects in areas with unique geographical environments can also be a major attraction.
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